05/28/2026 · 2 min read
Networking in Bathhouses
Not the networking with business cards and firm handshakes and “so what do you do.” The other kind. The better kind. There’s something that…
Est. 2026 · New York
Where Finnish sauna tradition meets New York.
An editorial journal on authentic löyly, reviewed bathhouses across the five boroughs, and practical guides for anyone thinking about a real sauna at home.
The Journal
Latest stories
05/14/2026 · 3 min read
Time Off
There’s a small wooden sauna in my grandma’s backyard in Haapsalu. My grandpa built it. Wood-fired, cozy, smells like it’s been slowly smoking since…
05/11/2026 · 3 min read
Sauna culture
The best sauna experience possible There are many ways to be in a sauna — and all of them are valid. You can go…
Start here
Foundational guides
Evergreen pieces we keep updating. Read these before you book a bathhouse or buy a home sauna.
Guides
Guides
Foundations
Time Off
There’s a small wooden sauna in my grandma’s backyard in Haapsalu. My grandpa built…
Two saunas. Both with a kiuas. Completely different experiences.
I hope you haven’t had to experience a sauna where the air is still…
How to sauna: the only guide you need for your first real session
Three rounds. Heat, cold, rest. Drink water. That’s the whole thing. Everything else you’ll…
Home Saunas
A real Finnish sauna,
delivered to New York.
Not every wooden box labelled "Finnish sauna" is one. We work with Arctic Finland House — a Finnish sauna manufacturer taken over by Estonians to perfect the craft — outdoor cabins in heat-treated thermo-pine, stove-ready for real stones, engineered for a proper 80–90°C löyly.
- — Solid thermo-wood, never laminate
- — Designed for authentic wood or high-output electric stoves
- — Delivered and installed through vetted NYC-area partners
- — From 4m² backyard cabins to full-size outdoor family saunas
